men and the old.
c. Positioning
Our positioning strategies are very simple, when it comes to positioning, we can't exclude the possibility of clash between us and our competitors. Luckily we only have two big rivals in the market. So we need to show and provide the customers with what they can't provide to customers. Against Reforhaus, we can show the customers a lot more various items. Agains
1. Introduction
1-1. Issue&Research purposes
1. Research purposes&Subject
During class, We were worried this project. Eventually we choose ‘Success factors of Vita-500’. In Beverage market, how did the growth of this product? How can this product be growing up to do so, maybe we do not know the effort that marketing. In Drink market, Companies does not try efforts of marketing and com
Polo Ralph Lauren is American fashion designer Ralph Lauren`s luxury lifestyle company.
Polo Ralph Lauren specializes in high-end casual/semi-formal wear for men and women, as well as accessories, fragrance, and housewares.
Ralph Lauren is one of the largest fashion designer/retailers in the United States, with sales almost reaching four billion dollars per year.
The brand was launched in
year. In 2003, the sales which was 3billion won increased to 6billion won. in last year and this year, the sales are increasing continuously.
2-1-3. Target market
Main target is men who want to look fashionable but don't know how to wear. The total shop `STCO(shirt & tie coordination)` focused on necktie and shirt is good for young business man arrange from 20s to 30s, because they coordi
Men's wear market
According to changing of lifestyle and expanding of the liberalization of the attire, male
clothing markets have been diverted to the business casual market that is useful both on
and off time.
men’s wear>
In male clothing markets, recently, the blind wearing of business suit that unconcerned
with TPO is reduced. At the same time the fast