2) Library as a cultural space
In the past, most people thought 'a library' is a place where people try to read books. However, libraries are changing considerably. We believe the library plays an important role in the society, as a cultural space. It is possible to guess this assumption with libraries around us.
First, we can assume that 'a library' becomes more creative place with
3D LED TV market is an emerging market, which attracts attention worldwide. 3D LED TV market is characterized by high degree of uncertainty and therefore companies use a variety of marketing strategies. Nonetheless, many governments and market regulators unprecendentedly exhibit a cooperative attitude toward 3D LED TV manufacturers. This phenomenon gives point to further research of macro environ
ENVIRONMENT
Marketing environment directly or indirectly influences on an organization's marketing activities. Furthermore it is always dynamic and changes in the marketing environment create uncertainty, threats, and opportunities for marketers. Therefore recognizing marketing environment is crucial to marketing success.
First, open market which 11ST entered into takes great portion in the i
Ⅰ. 서론
이동전화망에서의 궁극적인 진화방향은 위성을 포함한 범세계적인 IMT-2000라고 볼 수 있다. IMT-2000는 ITU에서 1978년 최초의 개념정립이 시작된 이후 1982, 1990, 1992년에 걸쳐 개념에 대한 보완작업이 진행되었다. 이는 급속히 발전하고 있는 통신기술은 물론 반도체 및 컴퓨터기술 등이 크게 반영
Environment
(1) 내부환경
① 현대그룹의 막강한 오프라인 인프라
② 현대백화점-현대홈쇼핑-인터넷쇼핑몰의 오프라인 통합
③ 해외시장 진출(중국, 일본, 인도네시아)
④ 상품 차별화 전략
⑤ 홈쇼핑 시장의 일반적 문제점
1) 반품율의 증대
2) 이미지에 의존한 구매에 대한 불안감 -> 소비자의