the world and the number is expected to grow steadily in the near future. European LCCs have been growing at 6% annually since 2002 and the market share reached 35% in 2008. The situation in U.S is better – maintaining 26% growth rate since 2002. The demand for LCCs is also high in Asia. The demand hasincreased by 9% annually and now takes up more than 33% of the market share since 2008.
our team chose to observe, Samsung-Tesco Home Plus.
mission statement "To create increasing value for customers to earn their lifetime loyalty"
vision World Best Value Retailer
values Home Plus Ten Commandments.
#1-5 - We value our customers more than any other.
#6-10 – Do to others as you would have them do to you.
culture Customer focus
CPS --> Professionalism
Synbaram
a lot to deal with, G market outsourced and uses dataanalysis software.
Using this dataanalysis from the “Wiselog” program, G market can provide the service that meets the customer needs and understand consumer behavior in depth. Combing these information with their existing database, G market can use this source to CRM. This procedure will explained in the following parts.
3.2 ISP& ESCR
a period of rapid economic growth and urbanization beginning in the 1980s. This period saw a shift from an agriculture-based economy to one based on manufacturing and industry. The physical landscape of the country changed with the emergence of numerous mega-projects, such as the Petronas Towers, the North-South Expressway, the Multimedia Super Corridor, and the new federal administrative capital
withtimes.
1960s: traditional handicraft.
1970s: traditional handicraft, amethyst, toys
1980s: shoes, leather goods, ginseng, jewelry.
1990s: clothing, groceries, shoes, leather goods, traditional handicraft
In the past, many tourist tended to purchase mainly traditional handicrafts. However, as timepassed, the type of shopping products recently have become various and clothi