products with unparalleled quality and taste.
They always use 100% domestic produced cheese and rice dough. Also their pizza is made from
the best fresh material and clearness material. Product differentiation like this can create an image
of healthy pizza.
However, Consumers are confused that which Imsil Cheese Pizza is the original because of some
pizza stores have similar nam
product management system: By raising the efficiency of inventory control and sales management, higher ratios of product rotation and less cost of sales management and operating cost
→ Higher competitiveness
C. Promotion strategy: Continuous leaflet advertisement, raising recognition, advertisement in the same sized format.
Original color of E-Mart, Yellow + Red =>unification ef
products pretending they sell real products with lower price. So in this situation, customers that set much value on quality and real or not are increasing.
Forth, because of the economic depression many companies claim lower price marketing. A lot of on-line malls try to attract customers with distinctive marketing strategies.
MARKET ANALYSIS: 3C ANALYSIS
1. COMPETITORS
Customers have
is suitable solution, considering ofthis situation. Dairy supply chain is formed disorderly because of the rapid growth, building up well-organized information system is required to gain competitive advantage. Also, restoring consumer trust and managing relationship with customers required to get over a difficulty of consumer’s distrust. RF-ID technology and CRM would be successful solution.
advanced all through the continents in 10 years. Finally we will gain
the fame in 15 years from all over the globe.
2) Price
In KOREA
Suit 4만~10만
Top 3만~5만
Jump-suit 5만~10만
One-piece 5만~10만
T 2만~6만
Pants 3만~8만
Skirt 3만~8만
Cardigan 5만~10만
Outer 10만~30만
Prime Cost
Exchange Rate
Demand
Competition
Legal regulati