□ How did CP+B became a successful worldwide advertising agency?
◎ Image and Reputation
- There are multiple reasons for an advertising agency in gaining clients which are the followings.
- Among these factors, CP+B gained its major clients by strengthening its image and reputation through series of successful campaigns. Today, CP+B's major clients are MS Windows, Burger King, Gap, Dom
image. This positioning condition is related to convenience factor, the goal which the airline should prioritize such as route, schedule, scale, alliance with other airlines, total service quality and so on. Also, in the current Korean Airline advertisement, they focus on this subject ‘Travel guide’ for young people.
4. Communication concept
Communication concept of Korean is a story tell
advertising audience to remember your ad is the five work. For this reason, while exposing companies to pay huge costs for advertising, but you can see impressions relatively small compared to the cost of advertising effectiveness can be halved. Also, the advertising model, this duplication appeared to weaken the company's brand image of credibility is down.
Sports marketing opportunities than
※ HYUNDAI use original music for
the advertisement
Pump to the bass” produced by
DJ Carl Cox
Music make a
dance floor image
and Matching for 20-30’s
young people
It send messages for consumer
“difference with other cars”
HYUNADI just do Advertisement about image
How can we make a promotion for men from
20s to 30s who hav
image. However, there was a limit to this strategy to be distinguished from SENS which also emphasized its technological ability. X-note has executed advertisements which focus on X-note's stylish image through endorsers in addition to Sin mina who today's youngsters' 'wannabe'.
While, SENS has used Im Sujung since 2004 as an endorser. She became a model of Sense thanks to the big-hit soap o