avoid demerit goods and thus to promote society's well being as a whole.
public service ad is a type of advertisement featured on television, radio, print or other media. Whereas the objective of a standardadvertisement is to market a product, a PSA is intended to change the public interest,
by raising awareness of an issue, affecting public attitudes, and potentially stimulating action.
standardization society in aspects of the products' qualities and functions by reduction of the production cost and innovation of technology from building mass-production up. Therefore, it is difficult to have the competitive power in goods' quality and price in this society. For these reasons, in this modern society, the importance of distribution, promotion and advertising as a competition way
standards?
There are several ethical issues which can be provoked by drawing upon guanxiwang. First, there will be lack of equal opportunities for business units. For start-up companies, guanxi of existing companies can be a sort of barriers for entering a market. For example, the existing companies can use guanxi to make collision among them or to get exclusive rights for using essential faci
advertising," Dr. Pemberton's partner and bookkeeper, Frank M. Robinson, suggested the name and penned the now famous trademark "Coca-Cola" in his unique script. The first newspaper ad for Coca-Cola soon appeared in The Atlanta Journal, inviting thirsty citizens to try "the new and popular soda fountain drink." Hand-painted oilcloth signs reading "Coca-Cola" appeared on store awnings, with the su
1. What factors account for i-mode's overwhelming successin Japan?
1) 회사의 당면과제 선정
우선 NTT DoCoMo 사(社)는 당시 휴대폰 시장에 대한 명확한 분석으로 앞으로 회사가 나아가야 할 방향을 정확히 제시하였다. 휴대폰 도입율이 급속히 증가하던 1990년대 후반, 핸드폰 보급의 정체현상을 완화화기 위한 제품을 모