1. Introduction
The era we live in has various types of advertisement methods. Among the many advertisements, we focused on the TV, Online, Paper and Outdoor advertisement. The example cases of these advertisements that we collected are focused on humor or fear appeal. The reason why we divided the advertisements into the two groups is because humor and fear appeal based advertisements have enti
TV advertisement
TV ad is..
Advertisement which is aired in television media.
most powerful advertisement method.
TV ad’s strength & limitation
-Show and Tell effect
-Image and sound effect
-Broad coverage
Strength
Limitation
- high cost
- Hard to Change
method by identifying the causes of low satisfaction, and the same kind of problem and become a boon for university students is a little bit.
ⅲ. Literature Review
(1) Newspaper
① 대학생활 만족도 女 ‘20.9%’ vs 男 ‘32.9%’
대학생 10명 중 4명은 자신의 대학교 학창시절에 대해 만족하지 못한 채 졸업을 할 것으로 보인다. 취업·인사
advertisement, milk marketer need to method to improve brand acknowledgement
4. Milk market consumer's chracter
① Classify milk market To FCB model, it is rational and low involvement market. Relatively milk's price is low and milk is favorite food, consumer buy milk in low involvement. But milk related health, so consumer rationally think milk's quality and buy it. Rational consideration i
Advertisement Examples
1. Why we have chosen Beer advertisement for research?
(1) Alcohol industries is one of the typical industries using the advertisement model
We are exposed to many beer advertisements using models,, humor, and music.
Beer advertisements are typical in using the advertisement model related with model, humor and music. For an example not only beer but domestic mark