▲ 저가형 담배나 멘솔 담배의 출시를 흑인 지구 중심으로 집행
Increasing Regulation
▲ 유럽의 경우, 미국보다 높은 흡연률로 인해 매체를 통한 광고나 스폰서 쉽
등을 엄격히 제한
▲ DM발송이나 프로모션 사은품, 웹을 통한 광고 증가
▲ 브랜드를 가지고 다른 카테고리로 진입, 프로모션
OHM: Out of Home Media
Every kind of advertising a person sees
outside of his home
Advertising through vehicles displayed in public for a limited, or at all times.
Generally refers to advertisements displayed
on top of buildings or somewhere high.
advertising in various places
(shopping malls, schools, etc)
blimp advertising
promotion towers
advertising agencies.
2. What does the experience of DMG tell us about the way things work in China? What would likely happen to a business that obeyed all the rules and regulations, rather than trying to find a way around them as Dan Mintz apparently does?
The way things work in China is quite different from that in other countries, especially from Western countries. There is a sayi
Residents of song-do area
many apartments are constructed in
song-do. So residents can enjoy their spare time with their fiends, family.
Students of university
several university campus will constructed in song-do
We will hold casino field trip for students
Our casino is complex recreation space
No competitor in Korea
Our competitive business will be Macao in china