and healthy. Thus, they will give impression that canned tuna has benefit that significantly outruns the cost. At the same time they will try to convince the consumers that they are ready to satisfy the changed demands.
Message Strategy & Format
The goal of the advertisement was to change the brandattitude andbrand purchase intention regarding the canned tuna product. Before the la
and environmentally friendly technology.
▶Bad
According to 'Classical conditioning theory'(relation 'pleasant feeling&favorable attitude toward celebrity/spokenperson' with 'pleasant feeling&favorable attitude toward product'), a favorable feeling for celebrity attractions and a frank image which were known to the mass of people is paring to brand image when advertisement execution.(This coul
andbrand name.
During the recent decades a core hospitality service offering aimed at rendering of services was conducted through different types of brochures, booklets andadvertisement. These vocational facilities attract huge quantity of holidaymakers from all over the world, cultures and vocational standards.
This activity, driven by tourists needs of better quality has made the companies
and another was executed in 2007, model was Lee Yunji. In these two ads, by using two young models, Gas WhalMyungSu targeted 20s and 30s.
Also two ads used 'Present Orientation - Executional Item'Cultural Values Reflected in Advertising Message between U.S and Korean Television Commercials (cho at al. 1999), so associtated youth with the product and imprinted it to consumers. In addition, a dir
advertisement, or visiting a store, or something like that.This is information search step.
And Then, 은주 compares with some different products according to her important criteria. She thinks what is strength and what is weakness about each different products. This is a third step, Evaluation of alternatives.
Finally, 은주 choose one of alternatives, it is best for her. It is product ch