The reason that consumers buy laptop computers is varying too. Color, design, weight, and size are also important factors for laptop computers as well as technological function.「2006년 노트북 소비자 동향 분석」, 노트유저, 2006-12-27. (http://noteuser.com/)
In addition to this, as interest of women toward electronic products is more increasing, advertising messages and creative
Message Strategy & Format
The goal of the advertisement was to change the brand attitude and brand purchase intention regarding the canned tuna product. Before the launch of the ads consumers had no product attribute. However, after the release of the campaign the consumers’ attitude about Dongwon canned tuna has changed to healthy food. Secondly they attempted to convert other consumers to
advertisement is there's always ways that we can choice to avoid destroying ourself. People who became to addicted gambler, they regret to get in to gamble world, and they also regret and hate themselve cause they could have saved their life and family which can make them so happy and make them have better life than now. So we concentrated our message to notice there's always options exist so we
(2) The purpose of this project: As we mentioned in the title, we are going to do our project for ‘Marketing communication strategy of KT’. Based on the basic information of market size, target customer, and big competitor, we are going to do brief PEST and STP analysis. And then we move to our main topic for communication strategy by using advertising course materials we learned before. Fina