in the SPA market.
But it’s not clear that SPAO will get competitiveness with only brand awareness and price. Uniformity of clothes and losing their unique design in SPA market these days can be both chances and threats. So we set strong advertisements at the beginning of promotion to raise brand awareness first, and make it as a cornerstone for long-run marketing strategy.
Ⅰ. 개요
인터넷은 1960년대 후반 미국 국방성에서 여러 대의 컴퓨터들을 네트워크로 연결하는 프로젝트에서부터 시작된다. 이 프로젝트는 군사 목적의 실험 프로젝트로 ARPA(Advenced Resource Project Agency)라고 하는 군사 과학 기술을 연구하는 기관에서 연구원들에게 상호정보 교환 및 기술교류를 위해 만들
could meet each other or do many kinds of social activities with elderly friendly as well as not too old-fashioned atmosphere. Our café will be designed to fulfill the needs of seniors who do not want to be treated as an old. Classy interior and comfortable atmosphere will greet customers. Healthy drinks and meals will be on a menu list, and places for meeting will be provided as well.
of Sale Handout Coupons ;
Direct Mailer/Flyer/Newspaper Coupons;
Coupon Return of Investment (ROI)
2. Online shopping
delivers the convenient for customers
increases many customers and expand the market share
package uniformity strategy
promotional discounting strategy
The Efficient Consumer Response (ECR)
Social media, such as Facebook, Twitter, and Y
of those 2, or 3 giant brands and in some department stores the sales of NB exceeded Adidas in 2011.
Our Brand- New Balance
After E-Land Group acquired the licensing rights in 2008, the sales of New Balance are dramatically increasing. It grew more than 6 times from 2008 to 2010 and we are expecting to earn more than 2,000,000,000,000 by performing customization strategy.
As NB set the