agegroups are mostly female and housewives.
So, using these two demographic descriptors, we can reach out the result that our demographic main target customer groups are the female whose financial state is ok enough to invest and think about the health of food they eat and they're aged from 30 to 40 or 40 to 50, who are mostly housewives. Therefore, we need to think about and analyze these two
age, and financial status. (table 1 of the appendix)
2. Targeting
1) The target customers: male customers aged between 20 and 33 (the second and third segments) living in Apgujung-dong.
2) Targeting strategy: a combination of differentiated marketing and mass-customized marketing through providing different marketing strategies to different agegroup and customized services for each customer
Product
Differentiated function, and service
Price
Free: great value for no cost
Promotion
Indirect advertisement: TV, Magazines
Word-of-mouth
Advertisement service
In April, 2010 Twitter introduced
advertising program (Tweetvert)
First big step to establish a money-making tool which proves their self-sustainability
Age: 20-30
Lifestyle: who likes to share their inform
Introduction:
Wonder Girls, a popular and rising girl idol star group in Korea, is currently dramatically leading the Korean music industry with their unstoppable popularity. This group consists of five young teenage girls, ranging from the age 15 to 19. After researching thoroughly about the reasons behind Wonder Girls’ success and actually undergoing the process of learning the dance moves t
group's current president Jinwoo Joo is a direct and referent (charismatic) leader. When he decides something to push forward, he gives direction without hesitation, and takes care of all the risk involving the new project.
4.5 Shared Value
The final goal of SAJO is to produce best value for consumers through rational and innovative management and to contribute the value to society. Group visio