C. Core Competency and Sustainable Competitive Advantage
In terms of its core competency, Hite Brewery seeks to achieve a unique ability to provide a high-quality beer. In the early 1990s, Korean customers were interested in environmental aspects in many products. So, Hite Brewery has made beer by using natural bedrock water to promote an environment-friendly image. As a result, Hite Brewery was
Primary Criterion for Selecting Products
77.8% of Respondents replied, “I would have an intention to buy eco-products.”
Highly Recognized in their 40s with 81.7%
Considering Eco-Products as Positive Image
Progressive(58%), Distinctive(37%), High-technologic (33%)
Image of Eco-consumers - thoughtful, reasonable
Low Participation to the ‘Eco-Friendly’ Movement
Actual Rating just
age groups, whose income is peaking at the same time leisure may be relatively scarce.
Triad: amusement, entertainment, recreation leisure activities
Amusement : it consists of diversions such as games and the satisfaction derived from playing them. This chapter presents an overview of games and gambling because they play an important role in generating revenues around the world.
Entertainmen
age group with money. iPod was certainly not charged at a cheap price. However, since Apple basically was the one that created and monopolized the market, Apple could maintain its price. However, it targeted other, more price sensitive groups by launching a separate cheap line of products, called iPod shuffles.
Another important technology that was added afterwards was the touch pad technolog
Ⅲ. Analysis section
(1) Environment Analysis
America and Europe market is so saturation. Although this market take a lot of potion of sales 90% but we couldn't get more profit there. Already there is a lot of strong competitors. Recently Asian market is growing fast. So we must target this niche market and another developing country also.
We also find that we need to go into the teena