Ⅰ. Overall Analysis
1. About Estée Lauder Company
1) Company History
Estée Lauder is a retail brand of luxurious cosmetics, skincare and fragrance products, and primarily targeting female consumers ofage 30 and up. Sold in more than 120 countries and territories, Estée Lauder has a reputation for technologically advanced, high-performance products.
Since Estée
of 처음처럼‘s trace and implemented aggressive marketing.
Recently, Low lcohol degree trend is forming because of interest in health, change of drinking culture, rise of woman consumer. Also, this interest increase about water, additives, raw material. The age group of soju is distributed evenly and the twenties and thirties are the biggist consumer group. Especially, the twenties receive
of the digital era, multimedia sound, images, and data are becoming ever more present. In recognition of this, LG is applying its years of expertise in the field to continually develop new products and meet the requirements of the new digital age.
2. Analysis of Stock
* Recent Market (2009/12/11)
* Share Holder
* Change in Stock Price
- A poi
Ⅰ. Introduction
1) Location
Russia is located in the north Eurasia continent (Far East Asia ~ Europe). Russia is the largest country in the world which is about 1/8 of the world’s land area. Because of this huge territory, there is an 11-hour time difference between East and West.
2) Climate
The huge territory of Russia also makes a various climate zone. Basically, Russia has continental