in both coffee and teas. With no other coffee shop offering a variety of tea products as does The Coffee Bean & Tea Leaf, can promote its key strength through various means as mentioned above.
Esteem: Ultimately, if knowledge, relevance and differentiation aspects are guaranteed, The Coffee Bean & Tea leaf can create consumer loyalty.
- Communication
The weakest point of The Coffee Bean & Te
aged from 60 to 64 years old to get involved in this program
The American case
SCEP(Senior Community Employment Program)
1) That has applied budget by national treasury in the total amount since it started in 1965
2) Possible to guarantee sufficient money because the funds are allocated by the related regulation by force. State government 22%/National support organization 78%
community with various contents
Beautynet Shopping Mall
Multi-website with integration of online & Off-line website
Menus are not organized
(lack of consistency)
2)Contents are not differentiated
Interface Designs looks too
complicated
PRICE
Offer product for 3,300 Won
Minimize the bubbles in price by reducing the cost of packing, advertising, distribution.
Offer
court.
④ At that time, groundless belief that the witches who were devoted to devil harmed others was widespread in colonial New England.
⑤ Disease such as smallpox, the fear of war with near-by tribes and so on were rampant in the rural puritan community of Salem village.
⑥ The circumstances that threat the residents’ survival instigated the Salem witch trials.
- 중략 -
[Target Audience and Comm. Objective]
Channel: Online shopping mall
Target Audience: Women in 20s~early 30s who are SNS users
(5,082,069 * 89% = 4,523,041)
Pull strategy
Persona
Gender: women
Age: 20~34
Lifestyle
Heavily using SNS,
Enjoying sharing experience
Open to various kinds of beauty
Shopping online at least once a week
Communication Objecti