air line in the country route
In the beginning of their projet at 2005, the market share was only 0.1%. But they do aggressive marketing to the customer who is sensitive to the price. So now they occupy almost 45% in the country route.
4. Introduction of JIN-AIR
company overview
Route
-Company name: JIN AIR. CO. LTD
-Headquarters : in Korea
-Capital fund: 27 million
-History: Reg
A. What are the principal activities of your company?
The Group's principal activity is providing air transportation service as the Republic of Korea's national flag carrier. Other activities include providing aircraft maintenance and engineering services, and the sale of duty-free goods. It is also involved in providing in-flight meals for third parties. In addition to passenger transportati
Air Liquide rejects takeover offer by Suez Lyonnaise des Eaux,
acquires full control of Hede Nielsen A/S in Denmark
Present in 75 countries all around the world
Over 42,300 employees
200 patents resisted by year
I million customers across various industries and healthcare activities
410.000 individual share holders holding 38% of the capital
Benoit Poiter, cu
2) Targeting
JIN Air’s targeted consumers are young people between 20 and 30. They show tendency to enjoying their life. This segment shows high growth rate and JIN Air concluded that it can secure the longer customer life value by capturing this segment.
3) Positioning
JIN Air tried to position its product as ‘new airline service pursuing premium and practicality at the same time’ in i
Korea's logistics system into the world's best so as to enhance the country's competitiveness while effectively supporting corporate activities.
Ⅲ. AIR TRANSPORT
1. OVERVIEW- Air Transport industry in Korea
Seven international and seven domestic airports, in addition to Incheon International Airport, are evenly distributed nationwide in Korea. Six international airports (other than Yangya