Air to analyze.
1. Business Strategy Analysis
Korean Air’s Vision is to be a Respected Leader in the World Airline Community, and mission is Excellence in Flight that includes operational Excellence, service Excellence, and innovative Excellence.
Korean Air established on March 1, 1969. Their main areas of business are Passenger, Cargo, Aerospace, Catering, Hotel, In-Flight Sales, Limousin
that it did not have any antitrust objections, Delta completed its $2.8 billion acquisition of Northwest.
● Current trends
- They use variety social network service program and global network.
-Affected by rise of an oil price. Because airlines most big expense is fuel tax.
●Current strategies
① Launched global joint ->20 May 2009. Air France KLM group and Delta Air
Airport management, in common with others involved in the operation of elements of the civil air transportation system, are required to take measures that will provide a high level of protection of buildings and equipment (including aircraft), in addition to ensuring the safety and personal security of passengers and staff using the system. This must be done in manner that disturbs the normal ope
Ⅰ. Analysis of Korean Air
1. Quick Overview (history, vision, mission, motto)
Company History
1969 - Introduction of private management ( Korean Airline Corporation )
1973 - Set up Pacific line
1990 - Operate New CRS ( Computer Reservation System )
1991 - 4th ranked as International Goods transport
15th ranked as International Passenger transport
1995 - Introduce 100th plane (B74