to move
Opportunity
1. Busan metropolitan city, as the 2 major city in South Korea :
2. Not only political, economical but also cultural and social center
Threat
1. Competition with Korean Airline in domestic air service
About Boarding Gate
- Korean Air – Direct boarding gates
- Air Busan – Shuttle bus ->Make delay
->Need to use direct boarding gate
air ranked by IATA as world's 2nd largest commercial cargo enterprise for 4th straight year
2001 - Korean Air becomes first Asian carrier to receive B737-900
2002 - Korean Air receives 'Best Cellar in the Sky' award from Business Traveller
2005 - Korean Air receives 'Outstanding Dispatch Reliability' from Boeing and 'Operational Excellence' from Airbus
2006 - ranked by IATA as world's la
2) Targeting
JIN Air’s targeted consumers are young people between 20 and 30. They show tendency to enjoying their life. This segment shows high growth rate and JIN Air concluded that it can secure the longer customer life value by capturing this segment.
3) Positioning
JIN Air tried to position its product as ‘new airline service pursuing premium and practicality at the same time’ in i
2. Eight methods to financial ratios
(1) ROA
The return on assets (ROA) percentage shows how profitable a company's assets are in generating revenue.
ROA can be computed as:
ROA = Net Income + Interest Expense - Interest Tax savings / Average Total Assets
① Korean air
Korean Air
04
05
06
ROA
3.74%
1.47%
2.82%
Net income is increased 180 billion won compare to last year
Company : Korean Air
1) Summary of Korean Air
Korean Air was established in 1962 and have been represented leading airline company in Korea. This company's parent company is 'GROUP HANJIN' and has a subsidiary company 'Jin Air'. Company's vision is 'To be a Respected Leader in the World Airline Community' and company's mission is 'Excellence in Flight'.
Korean Air's business field consist