Aircraft technology, IT system for serving customers ), service marketing for ticket sales like hotel industry and food-service industry. For these reasons, we chose airline industry and AMR Corporation and US Airways airlines.
AMR Corporation and US Airways are the airlines among ‘Legacy carriers’ of US airlines. Legacy carriers are referring to the airlines which have survived even after
aircraft and ships is constantly expanding. Mobile telephones consist mainly of chips. PCs, servers and pocket calculators owe their existence to the development of semiconductors. The world would be different without semiconductors and would surely be slower. And semi- conductors have also laid the foundation for worldwide networking through the Internet. The development process continues to mov
Ranging from dish-washers, microwave ovens
and flat screens to machine tools.
The use of semi-conductors in cars, trains,
aircraft and ships is constantly expanding.
Mobile devices consist mainly of chips.
Also PCs, servers and pocket calculators owe
their existence to the development of semiconductor.
In industries that percentage of borrowing is high use Return on Assets (ROA), a
4. SWOT Analysis
Appraising a company’s resource sstrengths and weaknesses and its external opportunities and threats, commonly known as SWOT analysis, provides a good overvies of whether its overall situation is fundamentally healthy or unhealthy.
4.1 Strength
4.1.1 Aircraft Possession Superioty
1) The more possession of aircrafts in compare with competitors: KAL (121), AAL (61)
In order to get an answer for our question, we made SWOT analysis on both firms. The edge Korean Air has over its competitor came from various factors. It not only had more aircrafts and service routes, but also had higher reputation in the global market. The firm is involved in 'Sky Team', the group of alliances in global airline industry, which allowed it to provide customers with better servic