KLM surprise
1 현재 위치 업로드
소비자들이 자신의 위치를
Forsquare나 Twitter에 공유한다
2 선물 선정
SNS 상의 고객 활동을 통해
고객의 특성을 파악하고
이를 반영하여 개개인의 선물 선정
3 위치 추적 & 선물 전달
주인공이 있는 위치를 추적해
깜짝 선물 전달
고객 간의 대화 경청
고객 간
Abstract
This paper begins by examining the marketing strategy as a factor of success of Singapore airline, also called SIA. Then, we will explore SWOT at the domestic (national) and international level respectively. Furthermore, comparison with SIA and with Asiana airline will be discussed separately. Also we will mention about position of 4p. Last part, as the concluding part of this paper, wi
market)
- Nation-based Competition: Airline industry’s competition has been nation-based. In other words, their major focus was narrowed down to national customers only. However, due to more globalized circumstances, they are seeking more foreign customers and extending their influence into other countries as well.
- Very High Entry Barrier: The entry barrier of airline industries is very hi
Marketing MIX
1) Product
Jin Air’s product is transportation service. It has 3 flight service routes: to Jeju island, Bangkok and Guam. To Jeju Island, they serve 24 flights a day. To Bangkok and Guam, 7 flights a week, everyday. For the in-flight service, it provides economical and practical flight service and set a different concept from other regular airlines. All the flight attendants, ca
market is whole customers of world, and we need to realize high growth and high income by our customers. Consumer satisfaction management set the goal which is to be best world airlines.
3. Brand Analysis
3-1 Korean Air
SWOT analysis
(1) Strength
1) Korean air is an domestic airline, and has International reputation and recognition
2) International