Airlines (the SIA) among Asian Airlines. According to this research, many passengers prefer SIA because of their 'service' skill. And this is why people called Singapore Airlines as "service kingdom" Then, how can Singapore Airlines got "service kingdom" title? The open secret is their marketing strategy skill.
Ⅱ-1. Marketing strategy.
Singapore Airline's marketing strategy divided in to 6
Mission Statement
The mission of Southwest Airlines is dedication to the highest quality
of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit.
“Everything Matters”
Intergrated Perspectives
Includes 4 main Marketing Strategy
In SWA’s Case
Provide Stable Work Environment
Equal Opportunity
Creativity & Inno
Marketing MIX
1) Product
Jin Air’s product is transportation service. It has 3 flight service routes: to Jeju island, Bangkok and Guam. To Jeju Island, they serve 24 flights a day. To Bangkok and Guam, 7 flights a week, everyday. For the in-flight service, it provides economical and practical flight service and set a different concept from other regular airlines. All the flight attendants, ca
Airline. Finally, in terms of promotion, Starbucks’ promotion is based on its image. It also puts emphasis on indirect advertisement like PPL and the effect of spreading by word of mouth.
Above and beyond these features, there are Starbucks’ distinguishing marketing strategies. First, Starbucks maximizes market penetration. So Starbucks is expanding with speedy pace. Second, it provides a re
airline industries is very high because of cost problems, pre-occupation effect, and regulations. Consequently, it is quite difficult for the new entrants to participate actively, considering the cost. However, it does not mean that there is none; the general structure is changing. Those who are focused on penetrating the niche market are promoting low-price marketing strategies to lure new custo