motivation behind our project is based on the current threat that KSD products are facing. KSD once had successfully expanded their customer group even to young generation. However, competitors started marketing activities while KSD’s strategies are also becoming ambiguous in positioning. Therefore, KSD’s market leader position is threatened by these factors. Considering this situation, we de
I. What is drug
When an individual persists in use of alcohol or other drugs despite problems related to use of the substance, substance dependence may be diagnosed. Compulsive and repetitive use may result in tolerance to the effect of the drug and withdrawal symptoms when use is reduced or stopped. This, along with Substance Abuse is considered Substance Use Disorders.
II. Varieties of
client's own verbal expression of
problems, concerns
reasons for change
optimism regarding change
Motivational Enhancement Therapy
effective with
a broad range of severity of alcohol problems
clients in the earliest stages of change
problem drinkers
marijuana and heroin users
may be insufficient
for clients who desire clear direction and advice
with more severely impaired clients
alcoholic problem started before marriage so it would be more than 10years.
└ Dependence : high
*If she get agitated, finding alcohol which she hid before even if she promised her son to quit drinking.
· Age & Gender
- Son (Travor Mckinney) : 11years /M
1. The motive of institute visit
We have known the KFHI(Korea Food for the Hunger Intervention) since one of the team members is a supporter to this institute. The KFHI is international NGO and is composed of domestic business and many abroad business as well. Since this institute is supporting about 80 countries in the world, it was considered that it is corresponding to the class of interna