1920년대 테이블웨어와 생활용품을 생산했던 알레시는 1990년대 이후 외부 디자이너들과의 협력 프로젝트를 통해 젊고 참신한 제품 생산에 주력하고 있다. 그들은 연구와 실험을 통해 나무, 유리, 플라스틱, 세라믹, 크리스탈 등 많은 재료와 기술을 이용하여 새로운 생활용품의 생산에 힘쓰고 있다.
현
Since the introduction of electronic gadgets, the life of humankinds has been in a full of convenience. Now, people do not just look for the convenience but also their life-value. White-product market is also going through this as well. Having a new household gadget does not anymore mean of a new convenience – it a representation of their life-style value. Styler was introduced to fill this
1. Prevalent displaying consuming
Especially in Korea, People’s tendency buying things more to show off rather than to actually use them.
2. Desire for design
Design becomes important enough to lead new market and convey the company’s mission as well.
3. Huge market share in Korea
High time for Alessi to completely get the whole market share because not yet there is any noticeable c
- Place
Now, Alessi is at intial step to enter the Korean premium kitchen ware market. So they just opened one flagship store in Chungdamdong where lots of rich people visit for shopping and meeting. Flagship store means the store which maximizes brand’s image and characteristic by presenting successful products. This store is not only for selling products but also for advertising. In Chungdam
5) 20세기
20세기 서양의 실내장식 경향을 살펴보면 다음과 같다. 전통을 고수하는 방향과 기계생산을 긍정하는 방향과의 대립은 제1차 세계대전과 제2차 세계대전 사이에 더욱 격심해졌다. 1919년 바이마르에 개설된 바우하우스는 과거의 양식에서 완전히 벗어나 기계생산에 입각한 기능주의(functionali