펼쳤다는 점이 가장 주목할 만하다. 이에 X-Box의 새로운 게임인 DOAU(Dead Or Alive Ultimate)출시 이벤트를 찾아가 게임의 특성을 이용한 마케팅 방법을 보고 왔으며 이를 바탕으로 X-Box를 출시한 한국마이크로소프트사에 대한 전반적인 사항과 함께 X-Box 게임 출시 이벤트에 대한 특성을 살펴보기로 하겠다.
Boundary
Identity
Commitment
Stability
Sense-Making & Control Mechanism
Defines rules of the game, if conform: reward & upward mobility
Trend – decentralized makes culture more important, but establishing a strong culture harder
HR recruiting – selects employees that will maintain the image and guides employee performance into the same direction
Shared perceptions
가입자수의 증가
->문자 대체, 음성통화량 감소
카카오톡 사용량
≒ 이통3사 1년 SMS 매출
무선통신 주파수(한정된 자원) 사용
->3G망 품질에 부정적 영향
데이터 요금제를 통해 비용을 지불
-> 사용자들의 권리 침해
스마트폰 요금제 가입 촉진
-> 오히려 이통사에 긍정적 효과
1. Introduction
-Why we chose ‘people oriented culture of company which woman CEO leads.’
Our team wanted to choose the topic which is directly associated with us or is the most interested to us. As we are students of the women university, we hope to deal with the topic concerning women. Also we think it can be helpful to interview a woman leader because the objective of our university is
Intro
the topic which is the most interested to us
- topic concerning women
the topic which is directly associated with us
- present situations which majority of working women quit their jobs after marriage
‘people oriented culture
of company which woman CEO leads
LEADER
whose motto is excellent employee welfare system,
family-friendly policy
and co