Alpha Project: 73 designers in different fields and 12 professional in human engineering lead R&D of NIKE.
▷ Securing new customer base
▷ E-commerce outsourcing
▷ Gglobalization strategies of Nike (Securing the global supply chain)
3). Promotion
▷ Advertising
A way that the most easily accessible to the public. Nike invested heavily in TV advertising particularly. Nike linked t
Listen to Consumer’s voice
Market research is needed in advance
Alpha Test is needed
Enhance clients of I-river’s community
Enhance marketing
Introduce our brand by using a continuous advertisement
Lead clients’ participation through a special event
One of our competitive strengths is the ability to anticipate consumer dining and taste preferences and adapt our menu to the latest trends in food consumption to keep it relevant to consumers. We create new menu items to keep pace with changing consumer tastes and preferences, and regularly update our ingredients and cooking methods to improve the quality and consistency of our food. Generally,
Ⅰ. 기업과 언론관계
우편 서베이 결과, 153기업 중 112명으로부터 회답을 받았다. 하지만 이중에서 12개는 한 기업에서 첫 번째와 두 번째 보낸 설문에 둘 다 응한 것으로 나타났다. 비록 한 기업에서 두 사람이 응답을 하였다 하여도, 한 기업에 한 사람을 원칙으로 하였기에 두 번째에 응한 사람은 연
1. Introduction
1) Research purpose
To cope with quickly and flexible to 21st century global market conditions, changing rapidly,
Organizations and government organizations form and manage the various type of subgroups or teams away from the traditional organization Despite of drawbacks such as increasing in time and material costs also likelihood of conflict, the main purpose of focusing on