Ⅰ. Korean professional baseball
1. Background
In military government period, government made 3S(screen, sex, sports) policy and encourage people to do it in order to decrease the number of participation of protests for liberalization, overthrowing military government, liberal democracy. Former president Chun duhwan, ordered commanded "try to do professional sports" Therefore, Lee hoyeon and L
1983 with two professional teams(Hallelujah, Yukong) and three amateur teams(POSCO, Daewoo, Kookmin Bank) forming the nucleus of what is now the k-league
Promotion strategy
Ongoing World cup
Raising hometown fans
Sportainment = sports + entertainment
Media advertisement about K-league
SK Wyverns family marketing.
Amusement park for children
Baseball museum
Restaurant
league’s strength. We show status of K-league in Asia and K-league’s grade is very good. So, high level of play is also can be strength of K-league.
Next, we look K-league’s weakness. The biggest weakness of K-league is a few spectators. Look at this graph. This graph shows comparison of the spectators in soccer and baseball.
And this graph records that sum of spectators in 2009. It
3) Baseball-related behavior of Primary Target Market Segment Model
Following story is the example of Primary Target Market Segment Model’s Baseball-related behavior.
EX) College student Mr. Lim
Mr. Lim is the maniac fan of LG Twins and he is attending university in Seoul. He starts his morning with The LG Twins cheer song as wake-up morning calls ringing. Monday morning, he checks the LG T
League(NL) 창설 (8개의 구단 체제)
Saint Louis, Cincinnati, Louisville의 야구클럽 대표단의 모임에서 현재의 National League인 프로야구클럽 National League(NL) 창설
Chicago, Cincinnati, Saint Louis, Boston, New York, Hartford, Louisville, Philadelphia 등 8개 도시를 연고로 함
1877년 앨버트 스폴딩이 최초