Smartphones:fast and wide spread of information
(중략)
Virtual opinion leaders
Virtual opinion leader(Eisenstein 1994)
- Charismatic celebrities or politicians who influences people highly with little social contact.
Virtual opinion leaders in SNS
-Elite tweeters with many followers
-Use social network services for political participation
The Two Step Flow Theory
Opinion l
of the typical marketings is QR code marketing. If QR code which is also called 2D barcode is scanned, it simply links to information and event pages which the products have. As it can easily attract the attention of curious consumers and smartphones are disseminated around the world, the useof QR code is growing naturally. In recent years, consumers who want to get information about products or
of Location-Based Service
1.2.1 LBS Market Growth
With the increasing rate ofSmartphone penetration, mobile information services using personal information is becoming progressively important. As global Smartphone penetration increases, 80% ofSmartphone users are expected to use LBS (by 2013) and the global market for mobile LBS will increase from $2.1 billion (2009) to $18.3 billion by 2015
of marketing where more specific form of contents is delivered to consumers through platforms like YouTube, smartphone services, and much more. Rather than promoting the brand, this type of marketing encourages consumers to voluntarily perceive the contents and find interest in them. Lastly, emotional relationship, where emotions and feelings of consumers are significantly emphasized, is obtained
use in many different applications, some of which are:
* Transportation:
Picture 5 Use to NFC
Contactless payment of tickets while using buses, taxis or railways can be done. Check-in and checkout can easily be done merely by using the mobile phone to touch the NFC tags. The amount will be debited to the source of payment immediately.
Picture6 NFC of SKC&C
* Credit card payments fo