ofthe business world knew global existed. As early as 1919, Chalk’s Ocean Airways was carrying passengers between Florida and the Bahamas in pontoon-bottomed seaplanes. That same year, regular flights between London and Paris began. By the mid-1930s, Pan Am was routinely flying to China, the Philippines, and Japan. International travel quickly became the most romantic, highest-margin segment
the cost, while having little impact on sales.
To clear prejudices against Oxford Toy products, which can be seen as cheap knockoffs of Lego, we suggest a sample handout event at fast food chains to give people trial, create buzz and give good impression while minimizing the cost.
For distribution, Oxford Toy already has good domestic channels. However, it needs a company online shopping mall
romantic spots, or just near parks every weekend. Also, after aninternational tourism had been free in 1980's, tourists all around the world are getting higher. According to theInternational Update and Statistical Annex, Korea had 8.8 million tourists from other countries and received $9.8 billion in 2010. Although it is not a low record, we have a long way to go in comparison with France.
the merits and coping with the demerits of such industry.
Online shopping is a kind of subcategory of electronic commerce (or e-commerce) which in turn is a subcategory of electronic business (or e-business). E-business is defined as the “utilization of information and communication technologies in support of all the activities of business.” E-business enables firms to bond their internal
the formation oftheinternal reference price, even when companies may not be aware of it. The underlying logic of a modification oftheinternal reference price is sustained by the Adaptation-Level Theory and by the Assimilation/Contrast Theory. According to the former, consumers adapt to the signs ofthe environment and judge the stimuli in relation to aninternal standard. This comparison lead