(서문) What is Mattel?
Mattel is founded in 1945 by Harold Matt Matson and Elliot Handler, and now the world's largest toy company. Its most well-known products are Barbie dolls, Hot Wheels and Fisher-Price. Mattel has a huge world market, so it is selling 49% of its products abroad, approximately in 150 countries. (이하생략)
localized
It did not work
-> Korean Marts are so strong.
ex) Home-plus
Not localization
New PR Method
-> Using culture difference
Ⅱ. CaseAnalysis:
Why did they fail?
Walmart localized with the wisdom of hindsight,
but it did not work.
Existing Korean superstores dominate the market
of products rather than specializing in the production or delivery of a single product or service. Firms with economies of scope curtail the cost of production through utilizing common platform
There are four methods of economies of scope : M&A, related diversification, flexible manufacturing and vertical integration.
Case 1 Summary
There are three big changes in the airline industry an
2. Purpose
In this study, we are going to have a closer look at the benefit’s definition and the types. And then analyze the real cases in our society to see how the reward systems are adopted to the organization in the real world. We pick up four companies out of the biggest corporations in Korea. To be specific, the analysis is about what kind of reward system they offer to their members and
of staff and other costs resulting were estimated
target price of 1.5 million won.
- Analysis of materials.
the two kinds of material items were calculated based on years of
experience, First of all, the caseof manufactured goods was
investigated around the center of the big stores in terms of cost where
to buy item