advertisement. The example cases of these advertisements that we collected are focused on humor or fear appeal. The reason why we divided the advertisements into the two groups is because humor and fear appeal based advertisements have entirely contrary characteristics. We plan to research each different advertisement method by analyzing each example cases.
2. TV advertisement
-Definition of
about suicide and to be affected by it. For this, our team has done researching on the topic with former studies, gathered information and opinions about the topic, and finally has created a public service advertisement. The form of the advertisement is video which can be used as a TV advertisement and an UCC advertisement. And for the conclusion, we have analyzed our own advertisement as well.
advertising and marketing campaign.
“Pepsi Challenge” is one of good sample of successful marketing campaign. Two companies launched a lot of campains, advertising and promotions –For example “skirt bottle”, “lifestyle”, “soldier discount” of Coke and “twice as much”, “Pepsi Challenge”, “smart spot” of Pepsi.
According to Exhibit4 below, actually 43% of the sa
Analyzing Current Position
Before we start analyzing environment, we want to remind these problems in Kerasys.
1. Design of Container
2. Normal Concept
3. Lack of Advertisement
We focused on these problems to overcome the current Kerasys state. First problem was too common design of container. But as you can see the survey we researched, most customers don’t care about design of contain
1. Analyze the situation from the consumer's standpoint.
-What is tivo?-
TiVo는 기기 내에 장착된 하드디스크에 방송에 대한 정보를 기록한 후 시청자가 원하는 시간에 편하게 시청할 수 있게 만든 셋톱박스와 관련 서비스를 포함하는 하나의 브랜드로, 일반적으로 이와 같은 제품군은 Personal Video Recorder(PVR), Digital