Busan Seomyeon or Nampodong are the main entertainment areas or head out to the beach at Haeundae.
A night out with Koreans is always interesting, usually raucous and often vague. Your glass with never be empty and your arm will ache from constantly clinking other peoples’ glasses and crying ‘Konbae!’ Before you know it you will have made new friends and be croaking in the singing rooms qu
b. The current circumstances
previous Busan Commodore hotel was the worst hotel in the city but these days, hotel is famous of korean style architecture. The hotel is located near Busan station, Nampodong, Guk-je Market, level hotel by remodeling in 2005. The commodore hotel which is five-star hotel has several chain hotels nation-widely so it constructs chain system also is pushing ahead with
Introduction of Commodore Hotel
1979’s opening in Busan 4 star Hotel
Underground 3 floor, Ground 15 floor 314 room possession
Commodore’s dictionary meaning –
Navy admiralhe ocean city of
Busan guarding Lee Sunsihn- admiral symbolization
Josun period royal palace reappearance Busan only Korean-style Hotel
(중략)
Differentiation Strategy
by Korean-
3. ST strategy
(1) 'Korean beauty Appearance' and 'There are many similar hotels'
Emphasize Commodore's beautiful appearance, old tradition, and history to differentiate itself from the competition. Because Nampo-dong is the center of Busan, there are many similar grade hotels. So, Commodore have to operate the hotel way to emphasize Korean beauty, tradition, history, and so on.
Busan and Ungcheon as, where the Japanese soldiers stayed, as well. Furthermore, all territories of The Joseon Dynasty are sovereign states. This is based on the independent history of The Joseon Dynasty. Admiral Yi took a firm attitude against letting the Japanese soldiers, who were devastating the territory and the people of The Joseon Dynasty, retreat in one piece. During that time, the comman