model to use between classical and behavioral model. But it was clear to them. They must have created bounded rationality and found that they are now in behavioral decision model. They were in a situation where unstructured problem, not clearly defined, uncertain environment, and incomplete information were rampant.
In fourth step, they finally implemented the decision. Since they already made
1. Background Ground of the Research
Increasing the number of students who have food in college student cafeteria.
These days many restaurants outside of school have raised their menu price every year, even if the amount of college students’ allowance keeps the same level. So the number of students, usually junior and senior, who have food in college student cafeteria, is on the i
model and steps involved in it relating to hospitality industry. It could be stated that the current tendency to increasing range of all types of hospitality facility could be observed. Much of the responsibility to face this activity will fall on the facilities where emphasis is made more on services offered and brand name.
During the recent decades a core hospitality service offering aimed at
Integrative Conceptual Framework
During 1940s and 1950s, researchers began to learn about how individuals make decisions concerning health and what determines healthbehavior. Rosenstock and Hockbaum began their pioneering work to understand why individuals participated in screening programs for tuberculosis. However, Rosenstock et al (1988) recognized the limitation of this theory and recomme
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