Identity due to the Complex Market Structure
1) ‘Business Identity’ has become vague due to the businesses’ diverse strategy for change which had lead to homogeneity between the businesses with no particular differences
• Exclusively choosing to combine the strong points of different businesses without clearly bordering the differences between industries like the developed countries
announced that the population could fall from 127 million today to 100 million in 2050.
One thing is sure: the country is confronted with a rapidly aging population. Yet, people over sixty years of age brought up with consumer society have very different behaviors from generations that preceded them. They do not want to give up their status as consumers, even though their needs change. According
2) Meaning of veil through real example
In France at the moment there is a big controversy about the recommendation by a government commission and by the president, to ban the wearing of religious symbols such as the Islamic veil (the hijab) in state schools. The government declares that this proposed ban is in keeping with France's long tradition of secular education, and also that it would pro
● Effectiveness of capturing consumer attention
① Model : No a specified model, No celebrity.
자사제품에 대한 소비자의 자아 관련성을 높이기 위한 방법 중 하나인 '표적소비자와 유사한 모델'사용 (One method of increasing the self-relevance of its products for consumers is a using models who are similar to target consumers.)
▶Good
Among principle of G
ident through their constant innovation and through their motto of “Vorsprung durch Technik,” which means advantage through technology.
Audi, like BMW produces high class vehicles and targets the premium automobile market segment. Audi is showing strong performance in key markets. The [Appendix 2] illustrates Audi’s performance. The company is doing well in Europe and is gaining market sha