도구
- 브로슈어 : 기업에서 제공되는 서비스 및 상품에 대한 전반적인 홍보지(기업의 특성 표현, 기업의 장점 극대화, 고객의 이익 표현, 객관적 자료를 통한 신뢰감 형성이 필수 요소)
- 에뉴얼리포트(AnnualReport) - 해당 기업의 한 해 동안의 사업 실적과 함께 기업의 비전을 홍보하는 매체물
Annualreport includes basic summary of the company, Properties, submission of matters to a vote of security holders, financial data, consolidated financial statement, report of independent registered public accounting firm, share holder information, board of directors and so on.
HP ’s annualreport include CEO letter first. And it introduce their major member and executive team. Fro
report that Wal-Mart paid $4 billion in U.S. federal income taxes in fiscal year 2004. To borrow a page from my friend Warren Buffett's annualreport letter to the shareholders of Berkshire Hathaway, this means that if 446 other taxpayers paid the same amount as Wal-Mart, no other business or individual in the United States would have had to pay federal taxes last year (based on fiscal 2003 U.S.
annual human-rights report by Amnesty International(2007)
*관련뉴스-아시아 지역 인권피해 심각 (MBC NEWS 2007-05-24)
● 앵커: 우리나라의 외국인 노동자들의 인권이 심각하게 침해당하고 있다고 세계 나라들 가운데 유일하게 국제인권단체로부터 우리가 지적을 받았습니다.
김경호 기자입니다.
● 기자: 석 달
annualreport of 2010. We find 10 important numbers and 5 ratios by analyzing the finance reports. In these reports, we focus on the income statement. We will track down the changes by comparing the income statement from 2009 and 2010. Also we use the financial information in Reuter to find more detailed information.
To catch up the cash flow, we start from total revenue to Net income. And we