Nowadays, all imported products or services carry a country-related message, which is the country image label. This label is seen as an intangible cue that can influence customers’ products evaluation process. Especially for Chinese customers, who
2. Important Characteristics of TiO2
(1) Photocatalystic Character
- If the light energy is irrigated at TiO2, the catalyst which absorbed the light energy will activate so it oxidize and restore aspirates.
(2) Characteristic of Ultra-hydrophile
- Ultra-hydrophile is the status that befit with the surface of the material such as glass.
For many of Materials, if we drop water, it ma
Mainland people are now better-educated, better-paid and they attach more attention to fashion and their personal image. They not only focus on improving basic living conditions, but are also keen to enhance their overall quality of life. Their increasing awareness of health, hygiene and appearance has made cosmetic products one of the consumption hotspots.
In fact, the pursuit of beauty and he
2. Introduction of ‘The Face Shop’
The Face Shop is one of the successful domestic cosmetic brands which had accomplished the top sales in cosmetic department with the main marketing concept of the “nature” not artificial. As we are all aware of, the catchphrase of The Face Shop is “Natural Story.” They supply their natural plant extract products as reasonable pr
cosmetics. Through this period, cosmetics of South Korea draw popular through low price and good quality. Celebrity publicity is also influence. A famous makeup artist in Japan recommended cosmetics of South Korea, and Japanese people coming to South Korea to buy cosmetics. The same is Korean wave. Because of the popularity of Korean celebrities, the sales of product which is the popularity as a
"metrosexual" is no longer a strange word. Actually it is becoming a big trend among many countries such as USA, France, Canada, Korea and etc. In terms of cosmetic firms perspective, this trend is very interesting because it means that there are huge a whole new market. Recently many major cosmetic companies like Biotherm or Lancôme, they started their new brand line especially for men