I. Keeping old customers
Situation
Nowadays, Many people use smart phone. Smart phone industry in Korea started lastly but it has the fastest spreading speed of smart phone. The driving force of rapid prevalence of smart phone is useful applications. We look into mobile messenger in many applications, especially Kakaotalk and my people. Currently, more people use Kakaotalk than my people. Kaka
The number of smart phone in use is over 50 million
People can do almost all tasks of computers on their smart phone.
- Internet surfing
- Sending a mail
By using various applications
The secret of
smart phone revolution
↓
Applications
More useful and convenient
“Lastly started,
but the fastest spreading speed”
2011. 12 (estimated figure) 77.8%
(This year an
attribute, which makes people experience 3D effect without any glasses, is not well-made as much as even Nintendo expected: the company announced that they would keep upgrading N3DS with supportive patches. Under this circumstance, even some experts predict that portable game machine will disappear in the near future because of smart devices.
After all, in order to succeed N3DS, Nintendo should
2.Marketing promotion
During at the end of April, Blackberry pearl series. (small sized colrorful design Blackberry smartphone and small display with semi QWERTY key board.) at BBcafe for Blackberry product, had a event for parents. If customers bought the product during this event period, they could get a basket of flowers(red carnation) for their parents. However, its doubtful that who would c
App store, where the users could download useful applications for free. This also contributed to the iPhone’s success, creating a synergy effect.
Apple’s next product was the iPhone that started the smart phone boom. Apple simply turned iPod touch into a phone, but the app store made iPhone stand out. Although several competitors are entering, iPhone remains as the most promising smart pho