(mobile music 70%, internet music 30%)
B2C model in music store market
Why iTunes just can succeed?
1. High compatibility with iPod, iPad, Mac PC
2. ‘Synergy’ Effect
High performance
in mp3 player and music store market
Serving not only mp3 files, but Appstoreapplications
Soundbuzz used B2B and B2C models
But they are unsuccessful…
service.
ServiceHighlights
“Enjoy your morning coffee delivered directly by Starbucks”
Morning Coffee Delivery Service
For the orders made by 3:00 am the day before
Delivered by 6:00~8:00am (depending on district)
Ordering method: mobile app, website & in person
Payment method: Starbucks card
Delivered by a coffee truck
“Want something special for breakfast?”
Japan are relatively accessing QR code more than others. However, the places where QR code functions as a intermediary that can connect to consumers' actual purchase were China and Taiwan. Chinese and Taiwanese consumers showed high response rates in the experience of visiting stores, purchasing products, getting additional product information and recommendation to others after scanning QR code.
모바일 혁명이 세상을 지배하고 있다. 미래는 스마트폰이 지배한다. 스마트폰 등장이라는 메가트렌드의 변화에 의해 우리 인간의 삶이 얼마나 많이 변하고 있는가? 스마트폰의 꽃이라 불리는 앱의 사용범위는 무한하기 때문에 스마트폰 사용자들은 열광하며 스마트폰 사용이 폭발적으로 증가되고 있
Location-Based Service Market Overview
LBS refer to class of computer program-level services used to include specific controls for location and time data as control features
Device Manufacturers
Samsung, Apple
Content Provider
3rd parties (restaurants, etc.)
Location Provider
Telecommunication companies (KT)
LBS Provider
Groupon, Foursquare, etc.
An active service requires the