Apparel) business model, which spans product design, manufacture, distribution and retail.
The first UNIQLO store opened in 1984. In 1998, our fleece campaign sparked a UNIQLO boom across Japan. Subsequently, we weathered a period of falling sales and operating profit but quickly boosted performance by expanding our women's wear. First venturing into international markets in 2001, UNIQLO now has
Summary
This report is the review of UNIQLO, a leading casual apparel retailer in the world. UNIQLO is known for its high quality, fashionable clothes and affordable price. This report will discuss the reasons behind UNIQLO’s success, popularity and how it makes use of Information Technologies to compete among its competitors. This report is to examine the organization structure, value chain a
II. Review of Literature
Before we start to execute our own research, we find out several precedent studies about Dongdaemoon market. According to some paper, we get brief information of Dongdaemoon market. Most of Papers we looked over focus on the process of changes Dongdaemoon market from past to now. The purpose of our research is to make suitable proposal for Dongdaemoon market to be a glob
PURCHASING CHANGE
OF CONSUMER
PAST
PRESENT
한국소비자들은
전통적으로
체면, 명분
공동체의식
강함
그에 따라
타인을 의식하여
타인이
인정하지 않은
제품은
소비하지 않음
1.디지털 환경 속에서
정보에 대한 접근성 증대
시공간 제약이 사라져 제품구입, 서비스이용의 편의성UP
상품에 대한 선
< Figure 1 > shows the market share of countries in the apparel industry in 2006. The largest apparel manufacturers and exporters were countries from the Asia and Pacific region which included countries such as China, Hong Kong, Philippines, Malaysia, Indonesia, Bangladesh, Sri Lanka, Pakistan, Thailand and India.
< Table 1 > Industry Ranking