Executive Summary
Asian Pearl, a golden chance of investment which could not be missed.
Aiming at commitment to guests, employees, society and environment, Asian Pearl is proposed to prosper as the highest casino in Asia. Located in Singapore, which is famous for its well developed financial and transportation infrastructure, Asian Pearl grasps the opportunity from relaxation of gambling laws i
infrastructure (telecom and postal service)
• Weak legal system, high level of fraud
• Unstable political environment
• Economic instability
• High level of regulation
• Usage pattern varies by country and culture
• Competition from America Express and Diners Club and cards issued by local banks.
• Already had experience with loss on proprietary cr
■ Diverse Aspects
Ⅰ. Political Environment
The political structure of a country inevitably affects the way a business operates, as it is the political regime that will enact laws, sets regulations and policies.
Singapore's parliamentary democracy system is well known for creating a stable and orderly government. The government provides first-rate efficiency and excellence in the p
Asia without shifting to an export-oriented economic program.
Recent policies have become much more import-oriented as the need to invest has arisen and pressures from GATT, ASEAN, and APEC have increased.
Foreign investment policies have become liberalized in order to attract and promote local and foreign investments. The government has continued to undertake reforms aimed at investment li
to enter South Asia
Increasing m/s possible
Good image of Korean brand
Trading laws more lenient than past
Price sensitive consumers
Inefficient government
Many potential entrants
High logistics cost due to low infrastructure
High domestic tax rates
Imports are restricted
Strong union
Summer monsoon season
Unstable political situation w/neighboring countries
Strong nationalism