maintenance fee for brick-and-mortar shop. However, to broaden the opportunity for customers that can actually experience our product, we will make contracts with guest houses and register for a couple of flea markets and use them as our off-line store. Lastly, for the IMC strategies, we devised advertising strategy using SNS(Facebook), registering for free markets, and supporting backpackers.
1강 브랜드란 무엇인가?
○ Sunkist
- 1800년대 후반: 캘리포니아 오렌지류 시장상황 불안
- 밭떼기 혹은 원거리 경매
- 1893: "The Southern California Fruit Exchange" 결성
- 8개 지역 연합
- 지역별 과일공동처리장 : 등급, 포장, 배송
- 1907: 광고대행사 Lord & Thomas (현 FCB) 고용, "Sunkist" 등록상표 개발
-
Vending Goes Online
Treat America Food Service is among other things, a vending machine company
The problem is that Treat America’s vending machines are unstaffed most of the time.
The company has no idea how much money or product is in each machine, or even if someone has broken into it.
However Treat America found a better solution : E – business
E – business refers to perfor
House on Haunted Hill
By
Dick Beebe
Story by
Dick Beebe & William Malone
Adapted from the screenplay by
Robb White
Blue Revisions: 13 Jan 1999
Production Draft: 2 December 1998
NOTE: THE HARD COPY OF THIS SCRIPTS CONTAINED SCENE NUMBERS.
THEY HAVE BEEN REMOVED FOR THIS SOFT COPY.
FADE IN:
BLACK SCREEN
And in the darkness, a TICKING sound is heard. Soft and
steady -- soothing -- and then a BANG!
S