cue was presented either on the left or right squares with the same ratio and the yellow square as a target appeared on one of the three squares. (Figure 1.1) The interval between the cue and target (SOA) was manipulated starting from 80ms, 150ms, 250ms, 350ms, 450ms as well as the ratio of target appearance (center square 0.6, left and right 0.1 each, no target 0.2 as catch trial). The cue laste
2. Experiment
2-1. Original IOR Experiment
This experiment was an imitation of Posner's original experiment. We used E-Prime to design this experiment. There were 10 participants who were university students and selected regardless of their sex.
Method
3. Comprehension
Although Girls’ Generation‘s credibility is reduced because they are overexposed to consumers, the commercial is not boring. Repetition of a commercial helps consumers feel friendliness toward it. However, if it is too overly exposed over and over again, consumers become fed up with the commercial and their attitude toward the brand also becomes negative. Once the negative a
● Effectiveness of capturing consumer attention
① Model : No a specified model, No celebrity.
자사제품에 대한 소비자의 자아 관련성을 높이기 위한 방법 중 하나인 '표적소비자와 유사한 모델'사용 (One method of increasing the self-relevance of its products for consumers is a using models who are similar to target consumers.)
▶Good
Among principle of G
(1) 즉각적 반향언어 (immediate echolalia)
(2) 지연된 반향언어 (delayed echolalia)
4) 구체적이고 융통성이 없는 언어 (concrete and literal language)
대화를 하는데 있어 그 뜻이나 의미를 효과적으로 이해하지 못한다. 특히 보다 기능이 좋은 자폐증의 경우 풍부한 어휘력으로 인해 타인들의 기대치가 높기 때문에