PREFACE
소비자들이 Category에 관여되어 있는지?
Brand의 기능적 효험을 기억하는지?
광고에 반영된 사회적 이득에 따라 제품을 구입하는지?
소비자들이 다른 압력에 의해 Brand를 전향하지 않고, 특정 Brand에 집중하는지?
HERBAL제품에 관심이 있는지?
HIMALAYA가 어떻게 소비자들로부터 인지도를 쌓
이 장은 많은 이유에서 역설적이라고 할 수 있다. 이상적으로 인간 서비스 조직은 성, 인종, 계급, 그리고 민족의 측면에서 중립적이어야 한다. 정말로? 이상적이라면 클라이언트가 불균형적으로 여성과 비백인(non-white)이 차지하고 있고, 직원들도 대부분이 여성들로 구성된 기관들에서도 인간 서비스
2) News coverage in international news agencies
Covering the troubled situations between Google and China, most of news agencies, even Aljazeera, take a biased attitude toward Google. It is because ‘Free flow of information’ ideology was practically accepted to most part of the world after the Cold War, capitalism and democracy winning. Nowadays, freedom of speech is naturally needed to heal
I. Environment Analysis
Introduction
Lately, South Korea's cosmetic companies are actively entering Japanese market. In particular, low-priced brand companies entering are remarkable. Continuing the long-term recession, Japanese consumers find inexpensive cosmetics. Through this period, cosmetics of South Korea draw popular through low price and good quality. Celebrity publicity is also inf
This research has examined young women's attitudes toward luxury fashion brands in Korea, Japan and Singapore. 98 women living in Seoul, 100 women living in Tokyo and 95 women in Singapore were surveyed for this study. For data analysis, factor analysis, K-mean cluster analysis, discriminant analysis, cross tabulation (p>.05) were used for this study Dubios and Laurent's 34-item scale and Lessing