1) Meaning of consumption in the specific context
At the beginning of the film, the main character went to the hospital to inquire about the plastic surgery, saying that "I just want to live like a normal person even one day, not because of the vanity ". and it was the most important reason for doing the plastic surgery which she thought important and invaluable consumption for her. the real
jobs wants to do plastic surgery because he thinks he has too old face to pass the job-interview. But his wife, Lynette, don't want him to do plastic surgery. So she explains to him how dangerous the plastic surgery is and shows him a person who fails plastic surgery. But despite Susan's effort, his attitude does not change. Finally, by persuading and teaching, Susan makes Tom's attitude change.
I. Environment Analysis
Introduction
Lately, South Korea's cosmetic companies are actively entering Japanese market. In particular, low-priced brand companies entering are remarkable. Continuing the long-term recession, Japanese consumers find inexpensive cosmetics. Through this period, cosmetics of South Korea draw popular through low price and good quality. Celebrity publicity is also inf
towards goal achievement. 86.7% of the employees said they felt they were trained appropriately for their position. However, only 68% were satisfied with the link between learning opportunities and future career paths.
Analysis of The Body Shop’s Strategic Stakeholder Management System
The Body Shop’s Value
The soul of beauty
To The Body Shop, beauty is a feeling, a natural way of
cosmetics while products such as diapers do not provide much possibilities. Similarly, companies like Motorola and Olympus make it possible to display more creativity since these companies value creativity for themselves while companies like IBM who concentrate on biz to biz provide less room for novel advertisements. Lastly, they have an instinct to work for bigger companies. The biggest competi