MASTER CHARGE
1966 – ICA formed,
creating Master Charge
1969 – First National City Bank joined
MASTERCARD INTERNATION
1979 - Renamed
2002 – Merged with
Europay International SA
MASTERCARD WORLDWIDE
2006 - Renamed
2006 – New corporate logo
Promotion
Sponsorship
Formula One: Jordan Grand Prix Formula One
Soccer: EURO 2008, World Cup 2008
G
Main events
Figure skating gala show
Tennis match
Marketing concept
Royal & Luxury
Main target public
High class sports
Strong purchasing power
Middle class ↑
Make people interest to the Hyundai card for this event (just common people) – visit the Hyundai card homepage or search the internet about this event etc.
Latent Class
Regression
Decodes
Implicit
Drivers of
Category
entrenchment
Segments consumers
On implicit derived
Importance
of category
attitudes and
usage occasions
in driving
entrenchment
Segments
Value/Convenience
Seekers
Lovers
Consumption occasion
Enthusiasts
Kids led consumption
HHS
불특정 다수를 위해 프로모션
비용을 낭비하기 보다는
This research has examined young women's attitudes toward luxury fashion brands in Korea, Japan and Singapore. 98 women living in Seoul, 100 women living in Tokyo and 95 women in Singapore were surveyed for this study. For data analysis, factor analysis, K-mean cluster analysis, discriminant analysis, cross tabulation (p>.05) were used for this study Dubios and Laurent's 34-item scale and Lessing
attitudinal influence (Ajzen, 1980). The Theory of Reasoned Action was developed by Martin Fishbein and Icek Ajzen (1975, 1980), derived from previous research that started out as the theory of attitude, which led to the study of attitude and behavior. The theory was "born largely out of frustration with traditional attitude-behavior research, much of which found weak correlations between attitud