Audience) Analysis
우리 조는 타겟을 먼저 본교의 구성원으로 잡았다. 글로벌 캠퍼스의 재학생을 비롯하여, 교수진들 그리고 타교에서 편입을 한 편입생이 구체적인 타겟이다. 그들의 요구사항과, 관심거리, 최근의 문제점들을 파악하기 위해서 양적 조사 방법인 ‘설문지’ 방법을 사용하였고, 자칫 깊이
1. Description of company/customer/competitor
A. Company Analysis
Commemorating its 30th anniversary in 2009, E-Land announced the launching of Korea’s first fast fashion brand, SPAO. Short for “Specialty retailer of Private-label Apparel Original,” SPAO is located in the casual clothing line of E-Land’s fashion category.
a. Brand Concept
SPAO’s vision is to become the best SPA
audience in their specific ads, like KB Bank, Nike, daily Dairys, Samsung hawoojen tend to stick to a specific ads.
Through further analysis of the questionnaire can see, Kim Yuna appeared in 10 ads, but substantial phase shift of the advertising audience to remember your ad is the five work. For this reason, while exposing companies to pay huge costs for advertising, but you can see impression
popularity
Small market share
O
Well-being trend
Government promotion
Rising interests of Makgeolli among young people
T
Negative recognition of makgeolli
Loyal consumers of Seoul makgeolli
Majority of the audience
didn’t perceive the key information
Vampire advertising
Part of the audience only remembered the model and could not match the AD to the brand
Advertisement Analysis
To break preconception of the USA
Visa waiver program brought into action.
The story of the celebrities’ experience in the USA that could
Maximize audiences’ interest and inspiration.
They used the formation of ‘road trip’.
The main advertising copy is enough to rouse up
the expectation of USA trip
‘In the USA, where have you been so far?’