audio, or even taste cues.
In the field of marketing, scholars have agreed that there are three major trends that are newly arising. These include the emphasis on social relationship, brand relationship, and emotional relationship. Social relationship is mainly achieved through Social Networking Services marketing, where businesses actively communicate with consumers and apply their responses d
Advantages: quickly written, sent, and stored; low cost for distribution
(장점: 빨리 쓰고 보내고 저장이 가능; 낮은 비용)
Disadvantages: Messages are easily and commonly misinterpreted
(메시지는 쉽게 흔히 왜곡)
Not appropriate for sending negative messages
(부정적 메시지를 보내는 것은 부적절)
audio players and other portable media devices. (*Staple product : Multimedia player , E-book reader) The company is a brand and marketing division of Iriver.inc (formerly ReignCom), a South Korean electronics and entertainmentcompany founded in 1999 by seven former Samsung executives.
∘ History
In 1999, they formed ReignCom, with Yang as CEO, decided to capitalize on the growing
CEO Steve Jobs
Charismatic leader
Wonderful presenter at Mac expo
Business man & Artist & Engineer
Know how to use media effectively
Employee motivator (called great blackmailer)
* High brand equity : the icon of this digital era - the brand name and logo itself make people heart-beat – Cult brand
*Loyal customer : Believe in Apple and Jobs – Buy whatever Apple make / Spon