a brand image to increase profit. By taking care of the idle assets in the company and using them for rental and lease purposes to further develop it as a high value-added asset, and endeavoring to research and develop in the bio-industry along with in-house development.
2.2 Global Market Expansion Strategy
If KT&G is implementing strategies in ways that they can compete with foreign
market. Its strongholds are Europe and Northeast Asia. For example, it released internet mobile phone in early stage and even a special model ‘VERTU’ diamond decorated phone.
2.2.5 SERVICE
Nokia Care
As a customer service center, Nokia care helps customers to utilize Nokia’s product as much as possible. It successfully operates Nokia care line, Nokia care center, and Nokiaauthorize
activities than rivals. A successful industry should rely on adaptation and change to survive (Vignali, 2001). Choices have to be made concerning strategic positioning (conceptual and actual) and the use of particular competencies, capabilities and processes. In making these choices firms will, according to Porter (1980), adopt certain strategic positions that emerge from three distinct sources.
a potentially unlimited number of copies of content without any degradation in quality and to distribute a single copy to an unlimited number of users. As a result, unprotected digital content is extremely vulnerable to theft, unauthorized access, and propagation. The availability of multiple perfect copies of copyrighted materials is perceived by much of the media industry as a threat to its via
of production, and cut the circulation step. GAP started SPA system. and H&M, ZARA, UNIQLO are famous SPA brands. Also MIXXO and Forever21 is getting popular. SPAO is one of SPA brand in Korea but it doesn't really get succeed yet.
Not even marketing process, SPA brands is also famous by human resources management. GAP started SPA brands system and it has most time-honored working process. For