brand ‘Volvo’ to obtain a luxury brand and acquire technology in the short run, and launch its own luxury brand in the long run.
1. Introduction to Hyundai Motors
1.1. World’s Sixth Largest Car Maker
Since its establishment in 1967, Hyundai has been the number one car manufacturer in Korea. In 2004, Korea’s largest automobile manufacturer acquired Kia. In 2007, Hyundai-Kia grou
Wide distribution channel coverage, Strong A/S (maintained VW’s brand image)
Slowly cancelling Dealer shops and implementing more 4S Shops
Strong pressure due to high investment requirements in some small cities
Abilities of the dealers are not that great (in terms of profitability)
Late entry, yet very successful
Focuses on personal consumption of automobiles
Efforts concentrat
automobile market. Ever since, with the transition of the company’s leadership from Chung Ju-Yong to his son, Chung Mong-Koo, the development of the company in terms of brand-image, product design and quality, sales, value and its market share has been on the upswing with some consistency. Hyundai Motor Company is now the leading automobile producer in South and is accountable for almost 10% of
automobiles. Audi’s four rings symbolize the amalgamation of four automobile manufacturers of Audi, DKW, Horch, and Wanderer. It became a major brand in the premium market when the Volkswagen group acquired it in 1964. Their core values of creativity, commitment and enthusiasm are evident through their constant innovation and through their motto of “Vorsprung durch Technik,” which means adv
brand in demand
2. Similar product launching- Samsung
3. The rapidly growth of brand of Chinese and Indian automobile.
4. Increasing of environment regulation standard.
Futuristic
1. Market objectives
Gain 5% of the market share by October 2010
2. Promotional objective
Increase in brand awareness
15% increase in sales by October 2010.
3. Profitability objective
T