AUTOMOTIVE DISTRIBUTION
Automakers Develop the Franchise System, 1900-1950
종전의 자동차 생산업자들은 신차 개발과 생산에 많지 않은 자본을 투자하는 작은 회사들에 불과 했다. 한 회사가 독점하는 전국적인 유통망을 설립해야 하는데 필요한 자원과 자본의 부족으로 자동차 생산자들은 그들이 생산한 자동차들을
automotive industry and Japanese companies are also trying hard to survive through difficult time. They implemented aggressive strategies by cutting salaries and advertisement costs and holding back their sponsorships.
Because of economic recession, current market shows fierce to strong competition among automobile companies. Automotive industry growth in North America is mature enough to rely
환경경영 전략 수립 배경
자동차 산업계
자동차 성능개선에만 치중
점차 세계적으로 환경문제 대두
자원의 효율적 활용,
환경오염물질 배출 최소화를 위한
노력이 시작
환경 경영 방침
2003년 ‘글로벌 환경경영 이념과 방침’ 선포
경제발전과 환경보존의 두 가치가 조화를 이루고 성장
Automotive industry crisis (2008-2010)
Perspective change of the consumers
to higher-quality and more fuel efficiency
most influential car market
sales decreased as a consequences of the crisis
getting recovered from the crisis
showing gradual increase in demand
the trend seems to be upward
1. To avoid political conflict with the US government.
2. To make
1). Management Philosophy
Hyundai Motors philosophy is to realize the dream of mankind by creating a new future through ingenious thinking and continuously challenging new frontiers. The concept consists of three frames; 1) Realization of Possibilities, 2) Unlimited Sense of Responsibility, and 3) Respect for Mankind.
2). Core Values
HMC defined their new corporate philosophy based on their ex