2. Introduction of ‘The Face Shop’
1) Introduction
The Face Shop is one of the successful domestic cosmetic brands which had accomplished the top sales in cosmetic department with the main marketing concept of the “nature” not artificial. As we are all aware of, the catchphrase of The Face Shop is “Natural Story.” They supply their natural plant extract products as reasonable pr
washing the dishes) instead of his mom.
· Family coping and emotional strategies
- Mom's coping strategies : a. Emotional.
(She slapped her son`s face when she get angry.)
*After slapped her son on the cheek, her got a shock.
b
The North Face Korea: The Crisis and the Thereafter
Introduction
After he received the notification from FTC, Sung Ki Hak, the CEO of Goldwin Korea, is now concerned about not only the penalty from FTC, but about the negative image that will affect the brand, The North Face Korea. As the brand suffered from the consequences of the social issues related to the violence in schools and from
of the fastest growing major economies, and is considered a newly industrialized country; however, it continues to face the challenges of poverty, illiteracy, corruption and inadequate public health. A nuclear weapons state and a regional power, it has the third-largest standing army in the world, and ranks tenth in military expenditure among nations.
-Politics-
India is the most populous de
of brand evolution when the company use viral advertisement to clarify their brand message so that it is more understandable to consumers and/or partners.
the Dove advertising message :
It's not soap. It's a beauty bar.
Unilever downsized from 1,600 brands to 400 in 2002 , nominating Dove to be one of its master brands.
Dove's products include: antiperspirants/deodorants, body washes, bea